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Home > Services > Management Consulting > Market Research

Market Research
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Our advisory services have been developed to meet our Clients’ needs in respect to Business Market Research. In this area, OTEplus conducts Market (product/ service) Research studies, as well as consumer behaviour and customer satisfaction analysis. Based on the research results, we formulate and propose strategy directions-key actions.

We help our clients to gain insight of market conditions affecting new product development or product diversification, product pricing, suppliers’ selection and targeting of market segments, supported by an appropriate communication strategy. In fact, the marketing and sales strategy is at the heart of our portfolio for the development of an integrated and efficient sales network as well as the development, elaboration and implementation of sales and marketing techniques that ensure maximum outcome along with cost efficiency.

OTEplus solutions in this area are derived from our specialized knowledge and hands-on expertise on the information and communications market architecture, infrastructure and applications, in conjunction with our ability to identify those industry trends that impact our Clients strategic business decisions. Our market research service portfolio includes:

Market Research
Offer (suppliers/products/price/location) Analysis
Demand (customer needs/trends) Analysis
Customer Satisfaction Research

Business Cases
Customer Satisfaction and Loyalty Measurement for OTE
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